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In the spring of 2007, the AAF National Student Advertising Competition team was trying to come up with an agency name to use at the upcoming district competition. A few ideas were tossed around, but when one student, Shawn Bohigian, wrote "The NewHouse" on the board, we knew we had a winner. We later went on to win our district competition and place fourth at the national competition, which was the best the team had ever done up to that date.
But there was a problem. The AAF team only consisted of a small handful of upperclassmen. Advertising underclassmen or students who didn't have hours upon hours to spend on the competition campaign were left out. Our adviser, Ed Russell, wanted to find a way to solve this. He came up with the idea for creating an advertising agency that would do work for real clients.
His logic? Newspaper students have a newspaper. Broadcast journalism students have a TV station. Why shouldn't advertising students have an advertising agency? We decided to keep The NewHouse name, abbreviating it to TNH, and our agency was born in the fall of 2007. Our growth over the years has been incredible. We have now have account managers, account planners, creatives and real-world clients. During the summer of 2011, the agency underwent a rebranding. The NewHouse was dropped completely in favor of TNH. Along with the new name came a new logo and website.
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